Updated: Dec 6, 2021
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By Jaime Santoro
From Twitter to LinkedIn, to even Pinterest, there are many social media platforms out there. It can be hard to manage all of these accounts, especially when you are constantly having to switch between each one to check messages and to manually measure key metrics. Lucky for you, there is a perfect solution: Hootsuite!
Hootsuite is a very useful and versatile tool for anyone with an online presence, whether that be businesses to business, business to consumer, or even influencers. This in-browser program allows you to combine all of your social media accounts into one place where you can compose posts, create feeds or streams, check your inbox, publish content, and keep track of key metrics. The most popular use for Hootsuite is to schedule and publish posts. In the Hootsuite composer, you are able to draft, create, and preview posts, as well as set a scheduled publishing time. You can also set up “streams” which enable you to monitor engagement, conversations, mentions, keywords, and hashtags across all platforms in real time! These streams can be conveniently sorted into categorized boards.
The Hootsuite planner enables you to see all drafts and past posts on an organized calendar grid. From here, you can easily rearrange posts by clicking and dragging, as well as create a post for a specific day by clicking on the calendar. The posts on the planner are color-coded, with green meaning a successful post, red meaning that the post failed to publish, and many more. You can also create and schedule up to 350 posts in bulk from here.
Hootsuite allows you to manage and communicate with the rest of your organization seamlessly. There are features such as setting special permissions, assigning posts and conversations to teammates, and requiring approval from key stakeholders for each post. These features let you decide how much autonomy you choose to give to employees.
Hootsuite plans come in four tiers: free, professional, team, and business. Each tier allows more team members, more accounts, and many more smaller features which make your business operations run more smoothly. Professional accounts are $49/mo, team accounts are $129/mo, and business accounts are set at a steep $599/mo. Overall, Hootsuite is a great tool for both individual users and teams. It seamlessly integrates all social media platforms into one convenient and easy-to-use place!