* Identify customer pain points

* Increase customer engagement

* Reduce cost and increase in sales

* Build loyal customers

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LEARN HOW TO USE A CUSTOMER JOURNEY MAPPING SOFTWARE TO SHARE WITH YOUR TEAM

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Empathizing with your customer is the key to successful product design and marketing. With customer journey mapping, we are able to find the various touchpoints with which our customers come into contact with our business. Through it, we find unanswered questions, unmet needs, and areas for opportunity. To successfully create an offering that dramatically shifts behavior, organically generates engagement, and promotes a profitable sales cycle, we must first understand the consumer journey.

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This introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. I will walk you through the process to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

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Small Groups

Personalized workshop held on Zoom

PhD faculty instructor

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Takeaways Students of this workshop will learn:

● Where and how to find the necessary data and research inputs to customer journey maps

● Proven consumer journey map design methodologies used for major brands and products

● How to implement consumer journey maps as shown by real business case studies